Responsible Mail™ is a Royal Mail Wholesale (RMW) service that provides customers with the opportunity to benefit from lower prices by posting environmentally friendly direct mail.
The service is an ‘add-on’ option for existing RMW Letter and Large Letter services and is for direct mail only, that is “addressed mail items comprising a largely uniform message with the purpose of promoting the sale or use of products or services or to encourage contribution to or support of a cause”.
What are the benefits to customers?
Customers have the opportunity to benefit from lower prices and increase return on investment whilst demonstrating their environmental credentials to their own customers and contributing to their Corporate Social Responsibility (CSR) scores.
What are the benefits to the environment?
Customers improve the targeting of their mailings by effective use of data management. This ensures that mail is sent to up-to-date and relevant address lists to avoid wasted mail in the instance of, for example, goneaways and deceased records and ensuring mail only goes to those more likely to respond, again minimising waste.
Responsible Mail items are produced using processes and resources that are known to be less harmful to the environment. All elements of a Responsible Mail item are fully recyclable.
What are the postage savings?
There are two levels of Responsible Mail™, Entry and Intermediate.
If you qualify for Responsible Mail, you will automatically qualify for the Advertising Mail discount.
Letters: From January 3rd 2017, Advertising Mail attracts 5.147p per item discount with Responsible Mail Entry Level attracting a further 0.5p per item and Responsible Mail Intermediate Level another 0.5p per item (total discount available 6.147p per item).
Large Letters: From January 3rd 2017, Advertising Mail attracts 8.051p (up to 100g) per item discount and 8.206p (101-250g) per item discount with Responsible Mail Entry Level attracting a further 0.5p per item and Responsible Mail Intermediate Level another 0.5p per item (total discount available 9.051p (up to 100g) and 9.206p (101-250g) per item)).
How to save
To download the full checklist of requirements, please visit the resources page. Here you will also find recycle logos and WRAP guidelines.
For further information call 0800 138 3551 or click here to send an email.