Complete and accurate addresses in your customer database help ensure that your communications reach the intended recipient and give your customers a more professional image of your company.
According to the Direct Marketing Commission Annual Report (2012) over three quarters of complaints made to the organisation were regarding data, privacy and quality issues.
Data cleansing enables companies to address these issues by:
- Reducing costs associated with contacting people who can’t or won’t respond
- Ensuring that data and marketing communications are compliant with data regulatory requirements
- Reducing the risk of causing consumer annoyance and damaging brand reputation
The intelligent use of data is vital to the integrity of direct marketing. Fortunately there are a number of industry initiatives that actively encourage and reward best practice. In particular Responsible Mail and Advertising Mail products, both of which require some data services.
We offer a range of data cleansing services. If you send us your data we will supply a FREE report showing potential issues. You only pay for the service you require after the health check.
For further information call 0800 138 3551 or click here to send an email.