Home delivery can play vital role in driving online sales

Delivery companies can play a vital role in getting shoppers online by working closely with retailers to overcome considerable concerns regarding the cost and flexibility of the delivery process, according to annual industry research from Hermes.

The 2011 Parcel Deliveries Usage and Attitude Survey found that there was a significant opportunity to convince non-online shoppers to start using the internet if businesses …

When asked the primary reason for not buying online, half of the respondents stated a preference for the traditional shopping experience.

However, delivery (16%) and security (17%) were the next most common reasons, suggesting there was a significant untapped portion of the consumer population that could boost online sales if these barriers could be removed.

In particular, 49% of non online shoppers felt that the cost of delivery made online purchasing more expensive than buying on the high street; whilst 42% were worried they could lose out if deliveries went astray.

There was also a definite preference stated for deliveries to be left with a neighbour (61%) or in a safe place (51%) instead of receiving a card asking to rearrange delivery or collect from a depot (30%).