According to a survey from CCB fastmap (the online research company) the front line in consumers’ fight to become environmentally aware is the supermarket.
But unwanted and non personalised items arriving on their doormat are scoring highly with consumers as environmentally damaging.
David Cole, Managing Director of CCB fastmap comments ….
“People perceived unpersonalised letters, coupons and samples as more than twice as environmentally harmful as personalised direct mail (20%) or personally addressed leaflets, coupons and samples (21%).
Furthermore, they believed leaflets etc delivered door to door to be slightly more harmful that those delivered by the postman (46% and 45% respectively).”
This is welcome news for the previously beleagured reputation of direct mail which has suffered as a somewhat easy target for critics and legislators …. at least there does not seem to be a groundswell of green outrage towards it.
