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Archive for Sustainability
By ONEPOST
Monday,
January
3rd,
2011
The first few months of 2012 will be busy for the DM industry, following the new agreement signed on 1st November 2011 by both the DMA and Defra (department for the environment, food and rural affairs).
This agreement commits the DM industry to a series of tough green targets to cut physical waste and carbon emissions over the next three years.
The commitment to cutting waste has been set out in a new ‘Volun Read More
Categories : blog
At the end of September the results of the latest ONEPOST sponsored Sustainability tracking study were published and launched at the Mayfair Conference Centre in London.
To view video clips of the event please click here
Clearly reflecting the interest in this important subject, the event attracted a large turnout and those present were keen to learn the findings of the second DMA Study (previous report December Read More
Categories : blog
Image via Wikipedia
Early in April the direct marketing industry received some excellent and most welcome news that it had exceeded the recycling target set by the government and the Direct Marketing Association (DMA) for 2009 and is already ahead of the goal set for 2013.
• Last year 76.5% of direct marketing material was recycled, well ahead of the 2009 target of 55% and even beating the 2013 target of Read More
Categories : blog
4 March 2010
The Sustainability Tracking Study, commissioned by ONEPOST and published jointly by the Direct Marketing Association (DMA) and fast.MAP, revealed that the packaging and presentation of direct mail is beginning to shape client perceptions about a firm’s green credentials.
Read the full article here: Direct mail can shape a companys green image – Marketing News – Thomson Local – Read More
Categories : 2010
Tags : Environment, Sustainability
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