Our latest research (carried out by fast.MAP) reveals that the vast majority of consumers wish to continue receiving direct mail. Of those surveyed: 79% are happy to receive direct mail Around 1 in 5 said they received more than 10 pieces of direct mail each week And, contrary to popular belief … 75% expressed no clear preference as to what day of the week they receive direct mail. Clearly these are encoura Read More

According to the sixth annual marketing-GAP Tracking Study from the Direct Marketing Association (DMA) and fast.MAP, direct mail is the preferred contact route for most subjects with three quarters of householders opening the mail packs they receive. The study has been tracking changes in consumer’s view of the marketing industry and their reactions to marketing innovation; simultaneously checking whether mar Read More