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Archive for Recycling
Responsible Mail (product from Royal Mail wholesale) provides customers with the opportunity to benefit from lower prices by posting environmentally friendly direct mail. It also enables an organisation to:
* Reduce waste
* Increase ROI
* Build a positive brand image
* Help maintain self-regulation of the DM industry
How a company uses dire Read More
Categories : blog
Image via Wikipedia
Much is made of the need for us all to recycle as much as possible – and thereby attempt to meet our environmental responsibilities, be they at a domestic or business level.
In terms of the direct marketing industry it was gratifying to learn that it had exceeded the recycling target set by the government and the DMA for 2009 and is also ahead of the goal set for 2013.
Maintaining Read More
Categories : blog
By ONEPOST
Monday,
January
3rd,
2011
The first few months of 2012 will be busy for the DM industry, following the new agreement signed on 1st November 2011 by both the DMA and Defra (department for the environment, food and rural affairs).
This agreement commits the DM industry to a series of tough green targets to cut physical waste and carbon emissions over the next three years.
The commitment to cutting waste has been set out in a new ‘Volun Read More
Categories : blog
06 October 2010
The marketing sector needs to do more to quash widely held belief that paper-based marketing is intrinsically environmentally unfriendly, according to research.
The Sustainability Tracker study commissioned by the Direct Marketing Association DMA, fast.map and ONEPOST found that more than two thirds of respondents thought email had the least environmental impact.
The recycle logo was perceived as th Read More
Categories : 2010
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