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	<title>ONEPOST &#187; Publishing</title>
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		<title>Customer magazine readers are more likely to respond to direct mail</title>
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		<pubDate>Thu, 04 Aug 2011 11:18:11 +0000</pubDate>
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		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Magazine]]></category>
		<category><![CDATA[Mail Media Centre]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[TGI]]></category>

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		<description><![CDATA[People who read customer magazines are much more likely to respond to direct mail than non-readers, according to recent research. The report (compiled by the Association of Publishing Agencies and featuring research from TGI and the Mail Media Centre) reveals the following key headlines: 46% of recent customer magazine readers have responded to direct mail [...]]]></description>
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		<title>Print titles boom in the digital age</title>
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		<pubDate>Mon, 12 Feb 2007 00:00:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[2007]]></category>
		<category><![CDATA[Postal services]]></category>
		<category><![CDATA[Printing]]></category>
		<category><![CDATA[Publishing]]></category>

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		<description><![CDATA[12 February 2007 Image via Wikipedia Technological innovation has been setting the agenda and the pace of change within the publishing sector. Meg Carter looks at how the industry is rising to the new challenges. &#8220;The development of digital printing technologies has made it more viable for more publishers &#8211; including smaller businesses &#8211; to [...]]]></description>
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