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Archive for Publishing
By ONEPOST
Thursday,
August
4th,
2011
People who read customer magazines are much more likely to respond to direct mail than non-readers, according to recent research.
The report (compiled by the Association of Publishing Agencies and featuring research from TGI and the Mail Media Centre) reveals the following key headlines:
46% of recent customer magazine readers have responded to direct mail in the last 12 months, compared to 30% of non-readers.
And Read More
Categories : blog
12 February 2007
Image via Wikipedia
Technological innovation has been setting the agenda and the pace of change within the publishing sector. Meg Carter looks at how the industry is rising to the new challenges.
“The development of digital printing technologies has made it more viable for more publishers – including smaller businesses – to produce a more specialist range of publications. W Read More
Categories : 2007
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