12 February 2007

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Technological innovation has been setting the agenda and the pace of change within the publishing sector. Meg Carter looks at how the industry is rising to the new challenges.

“The development of digital printing technologies has made it more viable for more publishers – including smaller businesses – to produce a more specialist range of publications. We’re now speaking to publishers with businesses producing fewer than one thousand copies per edition,” says Graham Cooper, managing director of postal consultancy ONEPOST. “Deregulation of postal distribution services has created a far more competitive marketplace.

“One of the key challenges now is to ensure postal distribution is as affordable and user-friendly as possible to ensure people don’t turn to other media instead. The good news is this is a relatively immature market and there are still many opportunities for new products and innovation from postal carriers and publishers.”

Read the full article here:  Print titles boom in the digital age | Media | The Guardian.

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