<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>ONEPOST &#187; Marketing</title>
	<atom:link href="http://onepost.co.uk/tag/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://onepost.co.uk</link>
	<description>Independent Postal Advice</description>
	<lastBuildDate>Fri, 18 May 2012 14:35:42 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.2</generator>
	
<!-- Excerpts generated using Auto Excerpt plugin, http://mr.hokya.com/auto-excerpt/ -->
	<item>
		<title>Brands keep their faith in direct mail</title>
		<link>http://onepost.co.uk/brands-keep-their-faith-in-direct-mail/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=brands-keep-their-faith-in-direct-mail</link>
		<comments>http://onepost.co.uk/brands-keep-their-faith-in-direct-mail/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 09:37:47 +0000</pubDate>
		<dc:creator>ONEPOST</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Financial services]]></category>
		<category><![CDATA[Mail order]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://onepost.co.uk/?p=5782</guid>
		<description><![CDATA[Marketing Magazine&#8221;s annual Top 100 Mailers report (compiled by Nielsen) ranks UK brands according to spend on direct mail. Reporting in October (on spend between July 2010 and June 2011) the news is good &#8211; with loyalty from existing telco and mail order mailers, as well as a new found appreciation of the medium by [...]]]></description>
		<wfw:commentRss>http://onepost.co.uk/brands-keep-their-faith-in-direct-mail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	
<!-- Excerpts generated using Auto Excerpt plugin, http://mr.hokya.com/auto-excerpt/ -->
	<item>
		<title>More than 80% of consumers feel &#8216;in charge&#8217; of their relationship with brands</title>
		<link>http://onepost.co.uk/more-than-80-of-consumers-feel-in-charge-of-their-relationship-with-brands/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=more-than-80-of-consumers-feel-in-charge-of-their-relationship-with-brands</link>
		<comments>http://onepost.co.uk/more-than-80-of-consumers-feel-in-charge-of-their-relationship-with-brands/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 10:19:21 +0000</pubDate>
		<dc:creator>ONEPOST</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Acxiom]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://onepost.co.uk/?p=5682</guid>
		<description><![CDATA[Fewer than one in five people believe marketers are still in control of the relationship between brands and consumers, according to independent research commissioned by marketing services company Acxiom. The survey question defined &#8216;in control&#8217; as people feeling they &#8216;receive only the information they require, when and through which media channel they want it&#8217;. Responses [...]]]></description>
		<wfw:commentRss>http://onepost.co.uk/more-than-80-of-consumers-feel-in-charge-of-their-relationship-with-brands/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	
<!-- Excerpts generated using Auto Excerpt plugin, http://mr.hokya.com/auto-excerpt/ -->
	<item>
		<title>Profiling improves return on investment</title>
		<link>http://onepost.co.uk/638/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=638</link>
		<comments>http://onepost.co.uk/638/#comments</comments>
		<pubDate>Sun, 07 Jun 2009 00:00:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://onepost.cliffeassociates.com/?p=638</guid>
		<description><![CDATA[Would you expect someone with an £18k income to buy a £50k car?  Probably not! So why market inappropriate products to your customers? Profile your customers to find out what they like, improve their experience and increase your ROI. Data profiling involves some very sophisticated maths &#8230;. at the first mention of &#8216;regression analysis&#8217; most [...]]]></description>
		<wfw:commentRss>http://onepost.co.uk/638/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	
<!-- Excerpts generated using Auto Excerpt plugin, http://mr.hokya.com/auto-excerpt/ -->
	<item>
		<title>The real power of direct mail</title>
		<link>http://onepost.co.uk/the-real-power-of-direct-mail/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-real-power-of-direct-mail</link>
		<comments>http://onepost.co.uk/the-real-power-of-direct-mail/#comments</comments>
		<pubDate>Sun, 07 Jun 2009 00:00:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Direct marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://onepost.cliffeassociates.com/?p=588</guid>
		<description><![CDATA[There are some encouraging research findings regarding the use of properly personalised marketing offers which has prompted us to revisit some of the basic business principles of why Direct Mail can be so powerful and effective in both acquiring new customers and, of course, retaining your existing customers. Statistics regarding the downturn in the volume of [...]]]></description>
		<wfw:commentRss>http://onepost.co.uk/the-real-power-of-direct-mail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	
<!-- Excerpts generated using Auto Excerpt plugin, http://mr.hokya.com/auto-excerpt/ -->
	<item>
		<title>Unpersonalised DM seen as twice as harmful as personalised</title>
		<link>http://onepost.co.uk/unpersonalised-dm-seen-as-twice-as-harmful-as-personalised/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=unpersonalised-dm-seen-as-twice-as-harmful-as-personalised</link>
		<comments>http://onepost.co.uk/unpersonalised-dm-seen-as-twice-as-harmful-as-personalised/#comments</comments>
		<pubDate>Sun, 07 Jun 2009 00:00:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://onepost.cliffeassociates.com/?p=852</guid>
		<description><![CDATA[There is more good news for the industry as direct mail is not seen as the most environmentally harmful form of marketing. According to a survey from CCB fastmap (the online research company) the front line in consumers&#8217; fight to become environmentally aware is the supermarket. But unwanted and non personalised items arriving on their [...]]]></description>
		<wfw:commentRss>http://onepost.co.uk/unpersonalised-dm-seen-as-twice-as-harmful-as-personalised/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

