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Archive for Marketing
Marketing Magazine”s annual Top 100 Mailers report (compiled by Nielsen) ranks UK brands according to spend on direct mail.
Reporting in October (on spend between July 2010 and June 2011) the news is good – with loyalty from existing telco and mail order mailers, as well as a new found appreciation of the medium by sectors such as games / consoles and leisure equipment.
By sector the most dominant direc Read More
Categories : blog
By ONEPOST
Wednesday,
November
30th,
2011
Fewer than one in five people believe marketers are still in control of the relationship between brands and consumers, according to independent research commissioned by marketing services company Acxiom.
The survey question defined ‘in control’ as people feeling they ‘receive only the information they require, when and through which media channel they want it’.
Responses from consumers revea Read More
Would you expect someone with an £18k income to buy a £50k car? Probably not!
So why market inappropriate products to your customers?
Profile your customers to find out what they like, improve their experience and increase your ROI.
Data profiling involves some very sophisticated maths …. at the first mention of ‘regression analysis’ most eyes glaze over. But at its heart it applies the fund Read More
There are some encouraging research findings regarding the use of properly personalised marketing offers which has prompted us to revisit some of the basic business principles of why Direct Mail can be so powerful and effective in both acquiring new customers and, of course, retaining your existing customers.
Statistics regarding the downturn in the volume of direct mail have attracted significant media coverage Read More
Categories : blog
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