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	<title>ONEPOST &#187; Mail order</title>
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		<title>Brands keep their faith in direct mail</title>
		<link>http://onepost.co.uk/brands-keep-their-faith-in-direct-mail/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=brands-keep-their-faith-in-direct-mail</link>
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		<pubDate>Thu, 29 Dec 2011 09:37:47 +0000</pubDate>
		<dc:creator>ONEPOST</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Financial services]]></category>
		<category><![CDATA[Mail order]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Marketing Magazine&#8221;s annual Top 100 Mailers report (compiled by Nielsen) ranks UK brands according to spend on direct mail. Reporting in October (on spend between July 2010 and June 2011) the news is good &#8211; with loyalty from existing telco and mail order mailers, as well as a new found appreciation of the medium by [...]]]></description>
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		<title>Flick &amp; click:  the catalogue is far from dead</title>
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		<pubDate>Sun, 07 Dec 2008 00:00:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[Catalogues]]></category>
		<category><![CDATA[Mail order]]></category>

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		<description><![CDATA[By Ian Simpson, Catalogues4Business Catalogues are a proven, valuable part of an integrated marketing strategy and great at driving online sales. Years ago the phrase ‘360° marketing’ was coined, this was revised to ‘clicks and mortar’ and then recently to ‘flick and click’. But however you describe it, essentially it means one thing; getting your [...]]]></description>
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