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19 January 2011
www.decisionmarketing.co.uk
Nearly 80 per cent of consumers want to continue to receive direct mail, according to a new study, which busts the myth that the public view it simply as ‘junk mail’.
The study, from independent postal advice and management company ONEPOST, shows 20 per cent of those surveyed said they received more than ten pieces of direct mail each week,
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