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Archive for Financial services
Marketing Magazine”s annual Top 100 Mailers report (compiled by Nielsen) ranks UK brands according to spend on direct mail.
Reporting in October (on spend between July 2010 and June 2011) the news is good – with loyalty from existing telco and mail order mailers, as well as a new found appreciation of the medium by sectors such as games / consoles and leisure equipment.
By sector the most dominant direc Read More
Categories : blog
The Mail Media Centre has recently published an excellent report “Mail Volumes and Response Rates by industry sector 2010.
The report used data from Ebiquity, Royal Mail and Nielsen.
The findings offer some real time insight into industry trends and present a positive picture for direct mail, which appears to have rebounded from the recession lows of 2008 and 2009
Direct mail volumes fell to 1.5 billion in 2008 Read More
Categories : blog
By admin
Thursday,
January
7th,
2010
The Financial Services GreenScape Survey was conducted by Parallel Marketing with sponsorship secured via Sun Life Direct and the Gate (financial services agency)
88% of respondents (all of which are financial services practitioners) viewed the ‘environment’ as a low to medium priority.
But this wasn’t seen as a permanent situation with 67% agreeing that this would change within the next 18 months to Read More
Categories : blog
Recent research published by the Mail Media Centre (MMC) reveals some surprising and useful facts about just how much attention should be given when planning to send communications to your customers and prospects.
Some key findings include:-
• Consumers receive less direct mail on a Saturday, compared with other days of the week
• Some – and, at odds with the above – consumers respond more fa Read More
Categories : blog
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