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Archive for Environment – Page 2
By ONEPOST
Tuesday,
November
23rd,
2010
23 November 2010
Potential donors are more likely to support charities that act in an environmentally friendly manner, according to new research
Direct mail that gives the appearance of being environmentally friendly is more likely to prompt charitable donations, according to research by postal management and advice company ONEPOST.
The survey of 1,259 nationally representative people from the UK found that 36 per Read More
Categories : 2010
Tags : Charity, Environment
By ONEPOST
Wednesday,
October
27th,
2010
Business & Leadership
27 October 2010
Marketers need to do more to change consumer perceptions of the environmental impact of paper-based marketing, according to the UK’s Direct Marketing Association (DMA).
The DMA and fast.MAP, in conjunction with ONEPOST, recently published the findings of the Sustainability Tracking Study, which examines how environmental factors influence consumer brands and products and Read More
Categories : blog
At the end of September the results of the latest ONEPOST sponsored Sustainability tracking study were published and launched at the Mayfair Conference Centre in London.
To view video clips of the event please click here
Clearly reflecting the interest in this important subject, the event attracted a large turnout and those present were keen to learn the findings of the second DMA Study (previous report December Read More
Categories : blog
Jonathan Neville, Managing Director – Polyprint Mailing Films
In a world where environmental awareness is soaring, plastic seems to be a dirty word.
The mailing industry has always been a big user of plastic film; it provides a cheap, easy-to-use and robust material in which to wrap magazines, newsletter and mailers.
And yet there’s an ecologically-driven backlash against its use. How often have you s Read More
Categories : blog
Tags : Environment, Recycling
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