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Archive for Direct marketing – Page 3
By admin
Thursday,
January
7th,
2010
The Financial Services GreenScape Survey was conducted by Parallel Marketing with sponsorship secured via Sun Life Direct and the Gate (financial services agency)
88% of respondents (all of which are financial services practitioners) viewed the ‘environment’ as a low to medium priority.
But this wasn’t seen as a permanent situation with 67% agreeing that this would change within the next 18 months to Read More
Categories : blog
There are some encouraging research findings regarding the use of properly personalised marketing offers which has prompted us to revisit some of the basic business principles of why Direct Mail can be so powerful and effective in both acquiring new customers and, of course, retaining your existing customers.
Statistics regarding the downturn in the volume of direct mail have attracted significant media coverage Read More
Categories : blog
31 March 2009
Postal advice and management provider ONEPOST recently hosted forums aimed at making the mail industry more environmentally friendly.
“We are delighted with the feedback,” added Graham Cooper, Managing Director of ONEPOST. “We are challenged with protecting the industry against proposed government legislation, threats from other media and the environmental lobby. At no time has it been more impo Read More
Categories : 2009
Wednesday 21st January 2009 saw a milestone date in the development of direct marketing best environmental practice for the direct marketing industry, as the PAS2020 was officially launched at a presentation in London.
After months of careful planning and debate the Publicly Available Specification (PAS) 2020 standards were published and came into immediate effect. The PAS was sponsored by the Direct Marketing Read More
Categories : blog
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