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Archive for Direct marketing – Page 2
06 October 2010
The marketing sector needs to do more to quash widely held belief that paper-based marketing is intrinsically environmentally unfriendly, according to research.
The Sustainability Tracker study commissioned by the Direct Marketing Association DMA, fast.map and ONEPOST found that more than two thirds of respondents thought email had the least environmental impact.
The recycle logo was perceived as th Read More
Categories : 2010
The majority of consumers are between five and ten times more likely to respond to properly personalised marketing offers compared to standardised or superficially personalised communications.
These were some of the findings of a recent study conducted by direct marketing specialist GI Direct. The study, aimed at obtaining a basic benchmark for the uplift generally produced by highly personalised direct mail and Read More
Categories : blog
Tags : Direct marketing
According to the recently published ‘Marketing Gap Report’ 2009, 85% of consumers say they open and read mail packs received.
This Gap Tracking Study has been compiled by fast.MAP in conjunction with the Direct Marketing Association (DMA) and is unique in tracking not only consumer usage of and attitudes to direct marketing, but also monitors how closely marketers are keeping in touch with changes in co Read More
Categories : blog
According to a recent ‘Direct Mail Attitudes Survey’ (October 2009), direct mail is still regarded as a valuable business channel by the boards and senior management teams of organisations.
The research reveals that 56% of marketers believe that direct mail has influence with the top executives or board members at their companies. However, 30% of respondents believe that direct marketing is not taken Read More
Categories : blog
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