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	<title>ONEPOST &#187; Direct marketing</title>
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	<description>Independent Postal Advice</description>
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		<title>Removing the Edited Electoral Roll would be a ‘junk’ move …</title>
		<link>http://onepost.co.uk/removing-the-edited-electoral-roll-would-be-a-%e2%80%98junk%e2%80%99-move-%e2%80%a6/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=removing-the-edited-electoral-roll-would-be-a-%25e2%2580%2598junk%25e2%2580%2599-move-%25e2%2580%25a6</link>
		<comments>http://onepost.co.uk/removing-the-edited-electoral-roll-would-be-a-%e2%80%98junk%e2%80%99-move-%e2%80%a6/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 13:34:59 +0000</pubDate>
		<dc:creator>ONEPOST</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Direct marketing]]></category>
		<category><![CDATA[Edited Electoral Roll]]></category>

		<guid isPermaLink="false">http://onepost.co.uk/?p=5558</guid>
		<description><![CDATA[The value of the full Electoral Roll (ER) as a democratic tool is for politicians to decide. What should concern anybody with an interest in data at a UK population level is that removal of the Edited Electoral Roll (EER) from the market would mean that there would no longer be a single, universal and [...]]]></description>
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		<title>Good news for marketers as fewer voters opt-out of data use</title>
		<link>http://onepost.co.uk/good-news-for-marketers-as-fewer-voters-opt-out-of-data-use/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=good-news-for-marketers-as-fewer-voters-opt-out-of-data-use</link>
		<comments>http://onepost.co.uk/good-news-for-marketers-as-fewer-voters-opt-out-of-data-use/#comments</comments>
		<pubDate>Tue, 12 Jul 2011 14:06:28 +0000</pubDate>
		<dc:creator>ONEPOST</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Direct marketing]]></category>
		<category><![CDATA[Edited Electoral Roll]]></category>

		<guid isPermaLink="false">http://onepost.co.uk/?p=5029</guid>
		<description><![CDATA[For the first time in a decade, the proportion of adults registering to vote who opt-out from having data used for marketing purposes has fallen. This is the first reversal of a trend which has seen increases since 2003 when consumers were first allowed to exercise their right. The overall average opt-out rate on the [...]]]></description>
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		<title>Direct Marketing Association agrees new green targets with Defra</title>
		<link>http://onepost.co.uk/direct-marketing-association-agrees-new-green-targets-with-defra/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=direct-marketing-association-agrees-new-green-targets-with-defra</link>
		<comments>http://onepost.co.uk/direct-marketing-association-agrees-new-green-targets-with-defra/#comments</comments>
		<pubDate>Mon, 03 Jan 2011 14:34:00 +0000</pubDate>
		<dc:creator>ONEPOST</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Defra]]></category>
		<category><![CDATA[Direct marketing]]></category>
		<category><![CDATA[Direct Marketing Association]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Recycling]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://onepost.co.uk/?p=5786</guid>
		<description><![CDATA[The first few months of 2012 will be busy for the DM industry, following the new agreement signed on 1st November 2011 by both the DMA and Defra (department for the environment, food and rural affairs). This agreement commits the DM industry to a series of tough green targets to cut physical waste and carbon [...]]]></description>
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		<title>Communication &#8211; is that the name of the game?</title>
		<link>http://onepost.co.uk/communication-is-that-the-name-of-the-game/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=communication-is-that-the-name-of-the-game</link>
		<comments>http://onepost.co.uk/communication-is-that-the-name-of-the-game/#comments</comments>
		<pubDate>Wed, 20 Oct 2010 09:25:37 +0000</pubDate>
		<dc:creator>ONEPOST</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Direct marketing]]></category>
		<category><![CDATA[Direct Marketing Association]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://onepost.co.uk/?p=2653</guid>
		<description><![CDATA[At the end of September the results of the latest ONEPOST sponsored Sustainability tracking study were published and launched at the Mayfair Conference Centre in London. To view video clips of the event please click here Clearly reflecting the interest in this important subject, the event attracted a large turnout and those present were keen to learn the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Consumers confused over marketings green credentials</title>
		<link>http://onepost.co.uk/consumers-confused-over-marketings-green-credentials/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=consumers-confused-over-marketings-green-credentials</link>
		<comments>http://onepost.co.uk/consumers-confused-over-marketings-green-credentials/#comments</comments>
		<pubDate>Wed, 06 Oct 2010 12:58:04 +0000</pubDate>
		<dc:creator>ONEPOST</dc:creator>
				<category><![CDATA[2010]]></category>
		<category><![CDATA[Direct marketing]]></category>
		<category><![CDATA[Direct Marketing Association]]></category>
		<category><![CDATA[Recycling]]></category>

		<guid isPermaLink="false">http://onepost.co.uk/?p=2584</guid>
		<description><![CDATA[06 October 2010 The marketing sector needs to do more to quash widely held belief that paper-based marketing is intrinsically environmentally unfriendly, according to research. The Sustainability Tracker study commissioned by the Direct Marketing Association DMA, fast.map and ONEPOST found that more than two thirds of respondents thought email had the least environmental impact. The [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Make it successful &#8230; make it personalised</title>
		<link>http://onepost.co.uk/make-it-successful-make-it-personalised/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=make-it-successful-make-it-personalised</link>
		<comments>http://onepost.co.uk/make-it-successful-make-it-personalised/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 15:29:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Direct marketing]]></category>

		<guid isPermaLink="false">http://onepost.cliffeassociates.com/?p=614</guid>
		<description><![CDATA[The majority of consumers are between five and ten times more likely to respond to properly personalised marketing offers compared to standardised or superficially personalised communications. These were some of the findings of a recent study conducted by direct marketing specialist GI Direct.  The study, aimed at obtaining a basic benchmark for the uplift generally [...]]]></description>
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		<title>Nearly nine out of ten people open mail packs</title>
		<link>http://onepost.co.uk/nearly-nine-out-of-ten-people-open-mail-packs/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=nearly-nine-out-of-ten-people-open-mail-packs</link>
		<comments>http://onepost.co.uk/nearly-nine-out-of-ten-people-open-mail-packs/#comments</comments>
		<pubDate>Sun, 07 Mar 2010 00:00:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Direct marketing]]></category>
		<category><![CDATA[Direct Marketing Association]]></category>

		<guid isPermaLink="false">http://onepost.cliffeassociates.com/?p=1054</guid>
		<description><![CDATA[According to the recently published &#8216;Marketing Gap Report&#8217; 2009, 85% of consumers say they open and read mail packs received. This Gap Tracking Study has been compiled by fast.MAP in conjunction with the Direct Marketing Association (DMA) and is unique in tracking not only consumer usage of and attitudes to direct marketing, but also monitors [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Direct Mail industry is optimistic about the future</title>
		<link>http://onepost.co.uk/direct-mail-industry-is-optimistic-about-the-future/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=direct-mail-industry-is-optimistic-about-the-future</link>
		<comments>http://onepost.co.uk/direct-mail-industry-is-optimistic-about-the-future/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 00:00:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Direct marketing]]></category>
		<category><![CDATA[Direct Marketing Association]]></category>

		<guid isPermaLink="false">http://onepost.cliffeassociates.com/?p=960</guid>
		<description><![CDATA[According to a recent &#8216;Direct Mail Attitudes Survey&#8217; (October 2009), direct mail is still regarded as a valuable business channel by the boards and senior management teams of organisations. The research reveals that 56% of marketers believe that direct mail has influence with the top executives or board members at their companies. However, 30% of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Financial services organisation facing up to environmental responsibilities</title>
		<link>http://onepost.co.uk/financial-services-organisation-facing-up-to-environmental-responsibilities/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=financial-services-organisation-facing-up-to-environmental-responsibilities</link>
		<comments>http://onepost.co.uk/financial-services-organisation-facing-up-to-environmental-responsibilities/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 00:00:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Direct marketing]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Financial services]]></category>

		<guid isPermaLink="false">http://onepost.cliffeassociates.com/?p=1001</guid>
		<description><![CDATA[The Financial Services GreenScape Survey was conducted by Parallel Marketing with sponsorship secured via Sun Life Direct and the Gate (financial services agency) 88% of respondents (all of which are financial services practitioners) viewed the &#8216;environment&#8217; as a low to medium priority. But this wasn’t seen as a permanent situation with 67% agreeing that this [...]]]></description>
		<wfw:commentRss>http://onepost.co.uk/financial-services-organisation-facing-up-to-environmental-responsibilities/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The real power of direct mail</title>
		<link>http://onepost.co.uk/the-real-power-of-direct-mail/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-real-power-of-direct-mail</link>
		<comments>http://onepost.co.uk/the-real-power-of-direct-mail/#comments</comments>
		<pubDate>Sun, 07 Jun 2009 00:00:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Direct marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://onepost.cliffeassociates.com/?p=588</guid>
		<description><![CDATA[There are some encouraging research findings regarding the use of properly personalised marketing offers which has prompted us to revisit some of the basic business principles of why Direct Mail can be so powerful and effective in both acquiring new customers and, of course, retaining your existing customers. Statistics regarding the downturn in the volume of [...]]]></description>
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