The Flash Player and a browser with Javascript support are needed..
Archive for Direct Marketing Association – Page 2
Postcomm has certainly been busy with the issue of five key consultation documents under the umbrella title of The building blocks for a sustainable postal service.
With four of the consultations closing on 31st May / 1st June, we shared the industry view concerning the weighty (yet important) reading material to digest in order to submit responses both directly to Postcomm and as a contributor to responses from Read More
Categories : blog
Our latest research (carried out by fast.MAP) reveals that the vast majority of consumers wish to continue receiving direct mail.
Of those surveyed:
79% are happy to receive direct mail
Around 1 in 5 said they received more than 10 pieces of direct mail each week
And, contrary to popular belief … 75% expressed no clear preference as to what day of the week they receive direct mail.
Clearly these are encoura Read More
Categories : blog
In terms of consumer reach then TV is clearly the channel with the greater ability to build brands. However, many marketers are now exploiting the commercial possibilities of combining TV advertising with other communication channels such as direct mail.
In the twenty first century there are an increasing number of channels available to marketers who seek competitive advantage in a cluttered marketplace.
In recen Read More
Categories : blog
Consumers are more likely to offer their personal details to a brand that is seen to be transparent, rather than in return for a cash reward – according to research carried out by fast.MAP.
The research from the fast.MAP / Direct Marketing Association (DMA) May 2010 Data Tracker (sponsored by Equifax) revealed that consumers are far more willing than previously thought to hand over personal details … pr Read More
Categories : blog
Tags : Data, Direct Marketing Association
Search our site
Tag Cloud
2012 Summer Olympics
Aardman Animations
Advertising mail
Buying Solutions
Catalogues
Charity
Consumer Focus
Corporate social responsibility
Data
Direct Mail
Direct marketing
Direct Marketing Association
Edited Electoral Roll
Environment
Financial services
ISO 14000
junk mail
London 2012 Olympic Games
Mail
Mail order
Mailsort
Marketing
Ofcom
Online shopping
packet
parcel
PAS 2020
Postal services
Postcomm
Printing
Public sector
Publishing
Recycle logo
Recycling
Research
Response rate
Responsible Mail
Royal Mail
Stamps
Sunday Times
Sustainability
Target Group Index
Telephone Preference Service
Universal service
Wallace & Gromit
