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Archive for Direct Marketing Association
By ONEPOST
Tuesday,
May
15th,
2012
The UK direct marketing industry can expect an ‘over prescriptive’ new EU Data Protection Regulation unless it embraces best practice and becomes fully involved with the legislative process, the Information Commissioner Christopher Graham has warned.
In his keynote speech at the Direct Marketing Association’s annual Data Conference early in March, Graham said that while he welcomed many aspects of the new Reg Read More
Categories : blog
OFCOM, the new postal services regulator recently issued a consultation about how postal services should be regulated over the next seven years.
Concerns about the potential impacts of these proposals prompted the Direct Marketing Association (DMA) along with POSTAF (Postal Trade Association) to host a meeting of all key stakeholders in the postal market – including ONEPOST – to explore how best to resp Read More
Categories : blog
By ONEPOST
Friday,
November
4th,
2011
The Direct Marketing Association (DMA) has been shortlisted for the Crisis and Issues Management Award in the 2011 PRCA Awards.
This recognition follows a robust and well managed response on behalf of the direct mail industry following substantial negative publicity generated by the Panorama episode entitled “Why hate junk mail”.
Broadcast back in July, the Panorama programme promised to investigate the Read More
Categories : blog
More than one in three consumers are now withholding all identifying information when engaging online with brands, according to findings of the latest Direct Marketing Association fast.MAP Data Tracking Study.
Online engagement is particularly poor, with consumers increasingly reluctant to reveal personal information ….
37% of internet users said they were unwilling to provide any data about themselves when Read More
Categories : blog
Tags : Data, Direct Marketing Association
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