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Archive for Direct Marketing Association
OFCOM, the new postal services regulator recently issued a consultation about how postal services should be regulated over the next seven years.
Concerns about the potential impacts of these proposals prompted the Direct Marketing Association (DMA) along with POSTAF (Postal Trade Association) to host a meeting of all key stakeholders in the postal market – including ONEPOST – to explore how best to resp Read More
Categories : blog
By ONEPOST
Friday,
November
4th,
2011
The Direct Marketing Association (DMA) has been shortlisted for the Crisis and Issues Management Award in the 2011 PRCA Awards.
This recognition follows a robust and well managed response on behalf of the direct mail industry following substantial negative publicity generated by the Panorama episode entitled “Why hate junk mail”.
Broadcast back in July, the Panorama programme promised to investigate the Read More
Categories : blog
More than one in three consumers are now withholding all identifying information when engaging online with brands, according to findings of the latest Direct Marketing Association fast.MAP Data Tracking Study.
Online engagement is particularly poor, with consumers increasingly reluctant to reveal personal information ….
37% of internet users said they were unwilling to provide any data about themselves when Read More
Categories : blog
Tags : Data, Direct Marketing Association
Postcomm has certainly been busy with the issue of five key consultation documents under the umbrella title of The building blocks for a sustainable postal service.
With four of the consultations closing on 31st May / 1st June, we shared the industry view concerning the weighty (yet important) reading material to digest in order to submit responses both directly to Postcomm and as a contributor to responses from Read More
Categories : blog
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