Archive for Direct Mail – Page 3

Putting pen to paper …

By ONEPOST
Wednesday, August 31st, 2011
Within the ‘analysis of markets’ consultation document, Postcomm have attempted to illustrate the shape of the UK postal market by considering five broad mail applications – representing where Royal Mail receives revenue from: Transactional Advertising Social Publishing Fulfilment Social mail – sent by residential customers, including personal letters, card and bill payments – makes Read More
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Direct mail is the best way to reach decision makers

By ONEPOST
Tuesday, August 9th, 2011
According to a recent research study, commissioned by Pitney Bowes, direct mail remains as the best way to reach decision makers within B2B communications. Pitney Bowes commissioned research among senior decision makers in key European economies (the UK, France and Germany) and the US to evaluate direct mail’s role within B2B communications. The survey asked respondents to state which marketing channel they belie Read More
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Customer magazine readers are more likely to respond to direct mail

By ONEPOST
Thursday, August 4th, 2011
People who read customer magazines are much more likely to respond to direct mail than non-readers, according to recent research. The report (compiled by the Association of Publishing Agencies and featuring research from TGI and the Mail Media Centre) reveals the following key headlines: 46% of recent customer magazine readers have responded to direct mail in the last 12 months, compared to 30% of non-readers. And Read More
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Integrating direct mail can increase payback by 20%

By ONEPOST
Thursday, July 7th, 2011
According to a new study – Meta Analysis of Direct Mail – combining direct mail with other direct marketing activities increases campaign payback by up to 20%.  The UK research, carried out by Brand Science for Royal Mail, also revelaed that online and outdoor marketing channels achieved highest uplifts in success when integrated with direct mail.  The study analysed the performance of campaigns from Read More
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