Direct mail has always been known to be particularly effective in attracting cost-effective response levels to the more ‘mass market’ socio-economic groups of C1, C2 and D. However, according to a new study from Ebiquity, TGI and BMRB, there is confirmation that UK consumers in the ABC1 groups are both highly mailed and highly receptive to direct mail, making the channel one of the best ways of persuadi Read More

Despite the strong growth of internet usage there is fresh evidence that the Great British public still have a strong preference for receiving their important documents through the medium of post. The Envelope Manufacturers and Suppliers Association (EMSA) conducted a recent national poll (June 2011) that demonstrated people prefer their important bill and financial statements by mail, rather than solely online. Wh Read More

We’ve always appreciated the obvious benefits of well-targeted mail, but to state that it is good for your health would have seemed to have taken our views a little too far …. But, according to new medical research there is evidence that receiving medication through the mail (rather than collecting in person) is actually improving the health of heart disease patients in America! A study published by the Read More