Archive for Data – Page 3

Direct mail ’should be based on sound business data’

By admin
Tuesday, July 6th, 2010
6 July 2010 Direct mail promotions should be based on solid business data to ensure they reach the correct destination, it has been suggested. According to ONEPOST, firms should make sure their mailing lists and business data are properly checked, cleaned and verified before direct mail messages are sent out to recipients. Read the full article here:  Direct mail ’should be based on sound business data’ | Mark Read More
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Categories : 2010
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Manage your data correctly … or lose your customers!

By admin
Thursday, January 7th, 2010
Towards the end of 2009, a survey (carried out by Callcredit Information Group Marketing Solutions) revealed that 88% of UK consumers would change their attitude towards a company if they were mailed using incorrect data. We have long championed the importance of ‘getting it right’ when addressing consumers with offers and this fresh survey certainly supports that view. In addition there are, of course, the env Read More
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Profiling improves return on investment

By admin
Sunday, June 7th, 2009
Would you expect someone with an £18k income to buy a £50k car?  Probably not! So why market inappropriate products to your customers? Profile your customers to find out what they like, improve their experience and increase your ROI. Data profiling involves some very sophisticated maths …. at the first mention of ‘regression analysis’ most eyes glaze over.  But at its heart it applies the fund Read More
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The real power of direct mail

By admin
Sunday, June 7th, 2009
There are some encouraging research findings regarding the use of properly personalised marketing offers which has prompted us to revisit some of the basic business principles of why Direct Mail can be so powerful and effective in both acquiring new customers and, of course, retaining your existing customers. Statistics regarding the downturn in the volume of direct mail have attracted significant media coverage Read More
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