Archive for Data – Page 2

Top tips for data cleansing

By ONEPOST
Tuesday, February 22nd, 2011
Poorly addressed mail is not appreciated by the recipient, in fact 1 in 4 people would stop donations immediately if mail was sent to a deceased relative.  Only use cleansed data lists for targeting donors whether it be for new or current donors, it will save you money on postage, marketing costs, printing and handling returns There is no need to have poorly addressed / incorrectly addressed mail, using the Royal Read More
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Direct Marketing Association agrees new green targets with Defra

By ONEPOST
Monday, January 3rd, 2011
The first few months of 2012 will be busy for the DM industry, following the new agreement signed on 1st November 2011 by both the DMA and Defra (department for the environment, food and rural affairs). This agreement commits the DM industry to a series of tough green targets to cut physical waste and carbon emissions over the next three years. The commitment to cutting waste has been set out in a new ‘Volun Read More
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Direct mail should be properly targeted

By admin
Tuesday, July 6th, 2010
6 July 2010 It is important that direct marketing professionals use data to target their campaigns as effectively as possible. The latest Direct Marketing Association (DMA) fast.MAP data tracking study revealed that 57% of people would be tempted to unsubscribe from a mailing list if they were constantly sent badly-targeted correspondence. Furthermore, 21% of respondents said that receiving unwanted letters would c Read More
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Direct mail ’should be based on sound business data’

By admin
Tuesday, July 6th, 2010
6 July 2010 Direct mail promotions should be based on solid business data to ensure they reach the correct destination, it has been suggested. According to ONEPOST, firms should make sure their mailing lists and business data are properly checked, cleaned and verified before direct mail messages are sent out to recipients. Read the full article here:  Direct mail ’should be based on sound business data’ | Mark Read More
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