Archive for Data

The UK direct marketing industry can expect an ‘over prescriptive’ new EU Data Protection Regulation unless it embraces best practice and becomes fully involved with the legislative process, the Information Commissioner Christopher Graham has warned. In his keynote speech at the Direct Marketing Association’s annual Data Conference early in March, Graham said that while he welcomed many aspects of the new Reg Read More
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The value of the full Electoral Roll (ER) as a democratic tool is for politicians to decide. What should concern anybody with an interest in data at a UK population level is that removal of the Edited Electoral Roll (EER) from the market would mean that there would no longer be a single, universal and objectively created source of data on all adults. And yet this is precisely the position faced by the industry as T Read More
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Data capture suffers

Thursday, September 8th, 2011
More than one in three consumers are now withholding all identifying information when engaging online with brands, according to findings of the latest Direct Marketing Association fast.MAP Data Tracking Study. Online engagement is particularly poor, with consumers increasingly reluctant to reveal personal information …. 37% of internet users said they were unwilling to provide any data about themselves when Read More
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Categories : blog
For the first time in a decade, the proportion of adults registering to vote who opt-out from having data used for marketing purposes has fallen. This is the first reversal of a trend which has seen increases since 2003 when consumers were first allowed to exercise their right. The overall average opt-out rate on the current Edited Electoral Role (EER) stands at 45% – compared to 46% last year. The EER is us Read More
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