Consumers most responsive to charity direct mail

The response rate for charity direct mail is more than two times higher than any other industry sector.

According to the Royal Mail Consumer Panel (Oct 08-Sept 09), the charity sector enjoys a 14% response rate to direct mail activity.

This is how other industry sectors compare:

Media/publishing 6.8% |  Leisure 6.7%  |  Retail at 6.4%  |  FMCG 5.5%  | Home shopping 4.7%  |  Government 3.9%  |  Utilities 2.6%  |  Travel/tourism 1.9%  |  Financial services 1.4%