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Archive for Charity
The Mail Media Centre has recently published an excellent report “Mail Volumes and Response Rates by industry sector 2010.
The report used data from Ebiquity, Royal Mail and Nielsen.
The findings offer some real time insight into industry trends and present a positive picture for direct mail, which appears to have rebounded from the recession lows of 2008 and 2009
Direct mail volumes fell to 1.5 billion in 2008 Read More
Categories : blog
By ONEPOST
Tuesday,
February
22nd,
2011
Experts in the field of direct mail - ONEPOST, W8Data and fast.MAP – have carried out new research to find out what consumers really think about charity direct mail.
In comparison to other advertising media, consumers expressed a strong preference to receive a letter through the post, especially where there is an existing relationship with a charity.
However the research highlights that if the mail piece is Read More
By ONEPOST
Tuesday,
November
30th,
2010
29 November 2010
A survey by independent postal advice and management company ONEPOST has found that UK consumers expect charities to be more environmentally friendly, and that some of them say they are more likely to support charities who act in this way.
The research found that 36% of consumers are more likely to support charities who act in an environmentally friendly manner, and 30% of consumers are more likely Read More
Categories : 2010
By ONEPOST
Tuesday,
November
23rd,
2010
23 November 2010
Potential donors are more likely to support charities that act in an environmentally friendly manner, according to new research
Direct mail that gives the appearance of being environmentally friendly is more likely to prompt charitable donations, according to research by postal management and advice company ONEPOST.
The survey of 1,259 nationally representative people from the UK found that 36 per Read More
Categories : 2010
Tags : Charity, Environment
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