Consumers appear to be more open to marketing messages than ever before! This is according to the annual fast.MAP / IPM Marketing Gap Tracking Study, which reveals there has been a drop of 24 percentage points in the number of people who throw away unopened direct mail because they object to being sent marketing material. This interesting trend reveals that 43% of those throwing away mail did so because they object Read More

Direct mail has always been known to be particularly effective in attracting cost-effective response levels to the more ‘mass market’ socio-economic groups of C1, C2, and D. However, according to a new report from Ebiquity, TGI and BMRB, there is confirmation that UK consumers in the ABC1 groups are both highly mailed and highly receptive to direct mail, making the channel one of the best ways of persuading th Read More