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Marketing Magazine”s annual Top 100 Mailers report (compiled by Nielsen) ranks UK brands according to spend on direct mail.
Reporting in October (on spend between July 2010 and June 2011) the news is good – with loyalty from existing telco and mail order mailers, as well as a new found appreciation of the medium by sectors such as games / consoles and leisure equipment.
By sector the most dominant direc Read More
Categories : blog
OFCOM, the new postal services regulator recently issued a consultation about how postal services should be regulated over the next seven years.
Concerns about the potential impacts of these proposals prompted the Direct Marketing Association (DMA) along with POSTAF (Postal Trade Association) to host a meeting of all key stakeholders in the postal market – including ONEPOST – to explore how best to resp Read More
Categories : blog
Online sales in the UK have grown by 19% during the first half of the year, with British shoppers now spending £31.5 billion.
The latest figures from the IMRG Capgemini e-Retail Sales Index revealed a better than expected performance for on-line sales during the first six months of 2011.
The growth of online usage has of course fuelled a significant increase in volumes for both parcels and packets, which is a welc Read More
Categories : blog
By ONEPOST
Wednesday,
November
30th,
2011
Fewer than one in five people believe marketers are still in control of the relationship between brands and consumers, according to independent research commissioned by marketing services company Acxiom.
The survey question defined ‘in control’ as people feeling they ‘receive only the information they require, when and through which media channel they want it’.
Responses from consumers revea Read More
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