Title: Sustainability tracking study
Location: The Mayfair Conference Centre, 17 Connaught Place, London, W2 2ES
Link out: Click here
Description: Join the DMA for the second fast.MAP / DMA Sustainability Tracking Study. The ONEPOST sponsored study tracks changes in behaviour and opinion of UK consumer’s attitudes towards environmental issues and how they influence their choice of brands and products.
The second part of the research which is being carried out in July and August 2010 looks at the following issues in order to help direct marketers to identify opportunities and anticipate areas of challenge created by environmental concerns and issues:
- Environmental commitment of consumers
- Consumer views of what’s most environmentally harmful
- What does it take to make a brand appear green
- Marketing channel preferences
- How consumers respond to different types of mail packs
The research presentation will be followed by a lively Q&A panel chaired by Radio 4′s ‘You and Yours’ presenter Liz Barclay.
Start Time: 17.30
End Time: 20.00
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