Responsible Mail™ is a Royal Mail Wholesale (RMW) service that provides customers with the opportunity to benefit from lower prices by posting environmentally friendly direct mail.The service is an ‘add-on’ option for existing RMW Letter and Large Letter services and is for direct mail only, that is “addressed mail items comprising a largely uniform message with the purpose of promoting the sale or use of products or services or to encourage contribution to or support of a cause”.
What are the benefits to customers?
Customers have the opportunity to benefit from lower prices and increase return on investment whilst demostrating their environmental credentials to their own customers and contributing to their Corporate Social Responsibility (CSR) scores.
What are the benefits to the environment?
Customers improve the targeting of their mailings by effective use of data management. This ensures that mail is sent to up-to-date and relevant address lists to avoid wasted mail in the instance of, for example, goneaways and deceased records and ensuring mail only goes to those more likely to respond, again minimising waste.
What are the postage savings?
There are two levels of Responsible Mail™, Entry and Intermediate.
There is a price reduction of 0.5p per item for Responsible Mail™ Entry Level compared to normal Access Letter and Large Letter prices.
For Intermediate Level, there is an additional 0.5p per item price reduction – so up to 1p per item saving (plus the savings available from utilising the Advertising mail product)
Should you be interested in improving your own environmental credentials and making additional postal savings by implementing the Responsible Mail product please do get in touch.
