Advertising Mail

Advertising Mail is a Royal Mail Wholesale (RMW) service that provides customers with the opportunity to benefit from lower prices.

Eligible items are limited to addressed Direct Mail (DM) Mailing Items “comprising a largely uniform message with the purpose of promoting the sale or use of products or services or to encourage, contribute to or support a cause”.

To achieve lower prices the contents of Advertising Mail items must meet the required specification, including:-

  • Letter or large letter format
  • Minimum 4,000 items 
  • In instances where data is not from a consent based file, the customer must have in place a documented procedure that is used to suppress customer and prospect data against the Mailing Preference Service (MPS), including MPS Deceased, and each address list for each Advertising mail posting must be run against these files 30 days or less before the mailing item that uses the data is delivered to the recipient.
  • An internal suppression file must be kept and maintained to ensure opt-outs are properly logged, and each campaign must be run against these files 30 days or less before the posting is prepared.
  • At least 90% of mailing items must be fully and accurately addressed and postcoded in accordance with Royal Mail’s Postcode Address File (PAF).  

To download the full checklist, please visit the resources page.

For further information call 0800 138 3551 or click here to send an email.