Advertising Mail is a Royal Mail Wholesale (RMW) service that provides Customers with the opportunity to benefit from lower prices for existing Access Standard and Premium Letter services.
To achieve lower prices the contents of Advertising Mail items must meet the required specification. Eligible items are limited to addressed Direct Mail (DM) Mailing Items “comprising a largely uniform message with the purpose of promoting the sale or use of products or services or to encourage, contribute to or support a cause”.
The requirements for Advertising Mail changed from 9th May 2011 to include:
- Increased discount from 0.25p to 2.0p per item
- Extended to include large letters as well as letters
- Now a six day a week service, allowing a Saturday letterbox delivery
Requirements for Advertising Mail
- Letter or large letter format
- Minimum 4,000 items (10,000 for Access 700 CBC)
- In instances where data is not from a consent based file, the customer must have in place a documented procedure that is used to suppress customer and prospect data against the Mailing Preference Service (MPS), including MPS Deceased, and each address list for each Advertising mail posting must be run against these files 30 days or less before the mailing item that uses the data is delivered to the recipient.
- An internal suppression file must be kept and maintained to ensure opt-outs are properly logged, and each campaign must be run against these files 30 days or less before the posting is prepared.
- Standard Access items are at least 90% (100% for Access Walksort) of mailing items fully and accurately addressed and postcoded in accordance with Royal Mail’s Postcode Address File (PAF). For Access 700 CBC 100% postcode accuracy and barcode penetration is required. For Access Premium at least 95% of Mailing items are fully and accurately addressed and postcoded in accordance with PAF.
