Royal Mail braces for deregulation

It’s been a challenging year for Royal Mail. The postal operator’s plans to introduce pricing in proportion (PiP) got a mixed reception and it has been heavily criticised for poor delivery times and missing letters.

But 2006 is likely to prove even more testing. In January, the UK mail market will open its doors to full competition and mailers are already changing their allegiances.

ONEPOST, a division of mail-sorting software firm Postal Choices, will soon launch a mail comparison service. OnePost will run clients’ data through its software to match companies with the mailing providers and services that best suit their needs.

“We are looking to provide the widest coverage possible,” says Graham Cooper, OnePost’s managing director. “As more businesses try out new carriers, others will feel less reluctant about switching.”

Read the full article here:  News Analysis: Royal Mail braces for deregulation – Brand Republic News.

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