23 November 2010
Potential donors are more likely to support charities that act in an environmentally friendly manner, according to new research
Direct mail that gives the appearance of being environmentally friendly is more likely to prompt charitable donations, according to research by postal management and advice company ONEPOST.
The survey of 1,259 nationally representative people from the UK found that 36 per cent of respondents were more likely to support charities that acted in an environmentally friendly manner. A further 30 per cent said they were more likely to support charities whose direct mail was environmentally friendly. But only 10 per cent of respondents said they were aware of any charities that were particularly environmentally friendly.
Read the full article here ‘Green appeal’ influences direct mail responses – Third Sector.
