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	<description>Independent Postal Advice</description>
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		<title>Institute of Fundraising Scottish Conference &#8211; 26th October 2010</title>
		<link>http://onepost.co.uk/institute-of-fundraising-scottish-conference/</link>
		<comments>http://onepost.co.uk/institute-of-fundraising-scottish-conference/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 09:31:26 +0000</pubDate>
		<dc:creator>ONEPOST</dc:creator>
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		<description><![CDATA[Title: Institute of Fundraising Scottish ConferenceLocation: Hilton Glasgow, 1 William Street, GlasgowLink out: Click here]]></description>
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		<title>Internet testing – the brain that targets mail’s muscle</title>
		<link>http://onepost.co.uk/internet-testing-%e2%80%93-the-brain-that-targets-mail%e2%80%99s-muscle/</link>
		<comments>http://onepost.co.uk/internet-testing-%e2%80%93-the-brain-that-targets-mail%e2%80%99s-muscle/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 10:23:08 +0000</pubDate>
		<dc:creator>ONEPOST</dc:creator>
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		<category><![CDATA[Direct Mail]]></category>

		<guid isPermaLink="false">http://onepost.co.uk/?p=2336</guid>
		<description><![CDATA[Image via Wikipedia Direct mail made its name several decades ago by being THE accountable medium. In those days, everything was tested – pack, list variables, proposition, copy, artwork – to avoid nasty surprises and maximise return on investment. But until internet testing was perfected, most direct mailers could no longer live up to the [...]]]></description>
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		<title>Innovations in direct marketing and print &#8211; 21st September 2010</title>
		<link>http://onepost.co.uk/innovations-in-direct-marketing-and-print/</link>
		<comments>http://onepost.co.uk/innovations-in-direct-marketing-and-print/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 09:54:54 +0000</pubDate>
		<dc:creator>ONEPOST</dc:creator>
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		<description><![CDATA[ONEPOST are proud to sponsor this DMA / IPIA conference Title: Innovations in direct marketing and print Location: NEC BirminghamLink out: Click hereDescription: With more channels to market than ever before, it’s essential that you are up-to-date, using the latest techniques and prepared for the future. Which means that innovation is more important than ever. [...]]]></description>
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		<title>10 years of London Eye</title>
		<link>http://onepost.co.uk/10-years-of-london-eye/</link>
		<comments>http://onepost.co.uk/10-years-of-london-eye/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 19:50:49 +0000</pubDate>
		<dc:creator>ONEPOST</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Royal Mail]]></category>

		<guid isPermaLink="false">http://onepost.co.uk/?p=2159</guid>
		<description><![CDATA[Image via Wikipedia Stamps celebrating 10 years of London Eye in the capital have been released by Royal Mail. More than 38 million visitors have enjoyed panoramic views of the capital since the London Eye went up on the South Bank in 2000]]></description>
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		<title>Sustainability tracking study &#8211; 30th September 2010</title>
		<link>http://onepost.co.uk/sustainability-tracking-study/</link>
		<comments>http://onepost.co.uk/sustainability-tracking-study/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 14:31:34 +0000</pubDate>
		<dc:creator>ONEPOST</dc:creator>
				<category><![CDATA[Events]]></category>

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		<description><![CDATA[Title: Sustainability tracking study Location: The Mayfair Conference Centre, 17 Connaught Place, London, W2 2ES Link out: Click here Description: Join the DMA for the second fast.MAP / DMA Sustainability Tracking Study. The ONEPOST sponsored study tracks changes in behaviour and opinion of UK consumer&#8217;s attitudes towards environmental issues and how they influence their choice [...]]]></description>
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		<title>Return to sender</title>
		<link>http://onepost.co.uk/return-to-sender/</link>
		<comments>http://onepost.co.uk/return-to-sender/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 19:19:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://onepost.cliffeassociates.com/?p=1185</guid>
		<description><![CDATA[Image via Wikipedia The Elvis Presley hit ‘Return to Sender’ is about a man mailing a letter to his girlfriend after an argument. She continually writes “return to sender” and he keeps receiving the letter back with various reasons for returning to sender: including “address unknown” and “no such person”. He keeps mailing letters, refusing [...]]]></description>
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		<title>Online shopping begins with direct mail</title>
		<link>http://onepost.co.uk/online-shopping-begins-with-direct-mail/</link>
		<comments>http://onepost.co.uk/online-shopping-begins-with-direct-mail/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 18:29:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Direct Mail]]></category>

		<guid isPermaLink="false">http://onepost.cliffeassociates.com/?p=1163</guid>
		<description><![CDATA[A Pitney Bowes survey of UK consumers revealed that 60% said that direct mail or direct response advertising was most likely to get them to shop from the website of a company they’d never bought from before. In contrast, only 24% said a digital marketing message, such as an email or an online ad, would [...]]]></description>
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		<title>Consumers most responsive to charity direct mail</title>
		<link>http://onepost.co.uk/consumers-most-responsive-to-charity-direct-mail/</link>
		<comments>http://onepost.co.uk/consumers-most-responsive-to-charity-direct-mail/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 18:26:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Response rate]]></category>

		<guid isPermaLink="false">http://onepost.cliffeassociates.com/?p=1141</guid>
		<description><![CDATA[Consumers most responsive to charity direct mail The response rate for charity direct mail is more than two times higher than any other industry sector. According to the Royal Mail Consumer Panel (Oct 08-Sept 09), the charity sector enjoys a 14% response rate to direct mail activity. This is how other industry sectors compare: Media/publishing [...]]]></description>
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		<title>Direct mail should be properly targeted</title>
		<link>http://onepost.co.uk/direct-mail-should-be-properly-targeted/</link>
		<comments>http://onepost.co.uk/direct-mail-should-be-properly-targeted/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 00:00:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[ONEPOST - in the news]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Direct Mail]]></category>

		<guid isPermaLink="false">http://onepost.cliffeassociates.com/?p=819</guid>
		<description><![CDATA[6 July 2010 It is important that direct marketing professionals use data to target their campaigns as effectively as possible. The latest Direct Marketing Association (DMA) fast.MAP data tracking study revealed that 57% of people would be tempted to unsubscribe from a mailing list if they were constantly sent badly-targeted correspondence. Furthermore, 21% of respondents [...]]]></description>
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		<title>Direct mail ’should be based on sound business data’</title>
		<link>http://onepost.co.uk/direct-mail-%e2%80%99should-be-based-on-sound-business-data%e2%80%99-marketscan/</link>
		<comments>http://onepost.co.uk/direct-mail-%e2%80%99should-be-based-on-sound-business-data%e2%80%99-marketscan/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 00:00:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[ONEPOST - in the news]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Direct Mail]]></category>

		<guid isPermaLink="false">http://onepost.cliffeassociates.com/?p=823</guid>
		<description><![CDATA[6 July 2010 Direct mail promotions should be based on solid business data to ensure they reach the correct destination, it has been suggested. According to ONEPOST, firms should make sure their mailing lists and business data are properly checked, cleaned and verified before direct mail messages are sent out to recipients. Read the full [...]]]></description>
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