Jan 20 2011
Address validation tools may be sought by a growing number of businesses running direct marketing campaigns after it was revealed consumers are happy to be contacted in this manner.
Research conducted by postal advice and management company ONEPOST discovered that 79 per cent of the people they questioned wish to continue receiving direct mail.
It also found that 20 per cent of those surveyed are sent more than ten pieces of such marketing material on a weekly basis.
Luan Wise, ONEPOST Marketing Manager, said it is encouraging to see consumers enjoy receiving information that is well-targeted and relevant to their interests.
“In the current climate we believe there is no better way to showcase your products or services to a highly-targeted audience than via direct mail,” the expert explained.
Earlier this week, Marketing Week columnist Russell Parsons told users of address validation tools that direct mail advertising offers accountability and targeting advantages.
via Consumers ‘happy to receive direct mail’.
