Our latest research (carried out by fast.MAP) reveals that the vast majority of consumers wish to continue receiving direct mail.
Of those surveyed:
- 79% are happy to receive direct mail
- Around 1 in 5 said they received more than 10 pieces of direct mail each week
- And, contrary to popular belief … 75% expressed no clear preference as to what day of the week they receive direct mail.
Clearly these are encouraging findings and as our Marketing Manager, Luan Wise says:” It’s really encouraging to know that consumers really value direct mail and enjoy receiving items that are targeted and relevant to them.”
Reflecting on the progress that the direct mail industry has made, Luan adds: “This is a direct reflection of adherence to recommended best practice. In the current climate we believe there is no better way to showcase your products or services to a highly targeted audience than via direct mail.”
Chris Combermale, Executive Director of the Direct Marketing Association (DMA) commented: “DMA research also supports the fact that direct mail has an extremely important play in the marketing mix. In spite of the rise in digital channels, targeted mail delivers stand-out and has real impact on consumer’s decision making process.”
