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Archive for 2011
29 March 2011
www.decisionmarketing.co.uk
With postage prices set to rise once more, there has never been a more pressing need for brand owners which use direct mail to seek out the discounts that are available – yet not widely publicised – as well as employ best practice list cleansing to ensure they are maximising their budgets.
In this way, costs can be saved and at the same time brands can help to protect t Read More
Categories : 2011
By ONEPOST
Tuesday,
February
22nd,
2011
Experts in the field of direct mail - ONEPOST, W8Data and fast.MAP – have carried out new research to find out what consumers really think about charity direct mail.
In comparison to other advertising media, consumers expressed a strong preference to receive a letter through the post, especially where there is an existing relationship with a charity.
However the research highlights that if the mail piece is Read More
Jan 20 2011
Address validation tools may be sought by a growing number of businesses running direct marketing campaigns after it was revealed consumers are happy to be contacted in this manner.
Research conducted by postal advice and management company ONEPOST discovered that 79 per cent of the people they questioned wish to continue receiving direct mail.
It also found that 20 per cent of those surveyed are sent m Read More
Categories : 2011
Tags : Direct Mail
Image via Wikipedia
19 January 2011
www.decisionmarketing.co.uk
Nearly 80 per cent of consumers want to continue to receive direct mail, according to a new study, which busts the myth that the public view it simply as ‘junk mail’.
The study, from independent postal advice and management company ONEPOST, shows 20 per cent of those surveyed said they received more than ten pieces of direct mail each week, Read More
Categories : 2011
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