6 July 2010

It is important that direct marketing professionals use data to target their campaigns as effectively as possible.

The latest Direct Marketing Association (DMA) fast.MAP data tracking study revealed that 57% of people would be tempted to unsubscribe from a mailing list if they were constantly sent badly-targeted correspondence.

Furthermore, 21% of respondents said that receiving unwanted letters would cause them to lose trust in a brand, making them unlikely to purchase their goods and services again.

Read the full article here:  Direct mail should be properly targeted.

6 July 2010

Direct mail promotions should be based on solid business data to ensure they reach the correct destination, it has been suggested.

According to ONEPOST, firms should make sure their mailing lists and business data are properly checked, cleaned and verified before direct mail messages are sent out to recipients.

Read the full article here:  Direct mail ’should be based on sound business data’ | Marketscan.