Author Archive for admin – Page 2

Direct mail ’should be based on sound business data’

By admin
Tuesday, July 6th, 2010
6 July 2010 Direct mail promotions should be based on solid business data to ensure they reach the correct destination, it has been suggested. According to ONEPOST, firms should make sure their mailing lists and business data are properly checked, cleaned and verified before direct mail messages are sent out to recipients. Read the full article here:  Direct mail ’should be based on sound business data’ | Mark Read More
Share
Categories : 2010
Tags : ,

Make it successful … make it personalised

By admin
Monday, July 5th, 2010
The majority of consumers are between five and ten times more likely to respond to properly personalised marketing offers compared to standardised or superficially personalised communications. These were some of the findings of a recent study conducted by direct marketing specialist GI Direct.  The study, aimed at obtaining a basic benchmark for the uplift generally produced by highly personalised direct mail and Read More
Share
Categories : blog
Tags :

Direct mail promotions should be based on solid data

By admin
Monday, July 5th, 2010
5 July 2010 An article by ONEPOST suggested that business databases should be verified and updated before direct mail messages are sent out. It referred to the recent findings of the DMA fast.MAP data tracking study which revealed that 57 per cent of people would unsubscribe from receiving any further information if a marketing communication was poorly targeted. In addition, ONEPOST noted that a similar sustainabil Read More
Share
Categories : 2010
Tags :

Direct marketing industry ahead of recycling targets

By admin
Friday, May 7th, 2010
Image via Wikipedia Early in April the direct marketing industry received some excellent and most welcome news that it had exceeded the recycling target set by the government and the Direct Marketing Association (DMA) for 2009 and is already ahead of the goal set for 2013. • Last year 76.5% of direct marketing material was recycled, well ahead of the 2009 target of 55% and even beating the 2013 target of Read More
Share
Categories : blog
Tags : , , , , ,
« Previous Page
Next Page »