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	<description>Independent Postal Advice</description>
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		<title>Return to sender</title>
		<link>http://onepost.co.uk/return-to-sender/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=return-to-sender</link>
		<comments>http://onepost.co.uk/return-to-sender/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 19:19:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://onepost.cliffeassociates.com/?p=1185</guid>
		<description><![CDATA[Image via Wikipedia The Elvis Presley hit ‘Return to Sender’ is about a man mailing a letter to his girlfriend after an argument. She continually writes “return to sender” and he keeps receiving the letter back with various reasons for returning to sender: including “address unknown” and “no such person”. He keeps mailing letters, refusing [...]]]></description>
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		<title>Online shopping begins with direct mail</title>
		<link>http://onepost.co.uk/online-shopping-begins-with-direct-mail/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=online-shopping-begins-with-direct-mail</link>
		<comments>http://onepost.co.uk/online-shopping-begins-with-direct-mail/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 18:29:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Direct Mail]]></category>

		<guid isPermaLink="false">http://onepost.cliffeassociates.com/?p=1163</guid>
		<description><![CDATA[A Pitney Bowes survey of UK consumers revealed that 60% said that direct mail or direct response advertising was most likely to get them to shop from the website of a company they’d never bought from before. In contrast, only 24% said a digital marketing message, such as an email or an online ad, would [...]]]></description>
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		<title>Consumers most responsive to charity direct mail</title>
		<link>http://onepost.co.uk/consumers-most-responsive-to-charity-direct-mail/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=consumers-most-responsive-to-charity-direct-mail</link>
		<comments>http://onepost.co.uk/consumers-most-responsive-to-charity-direct-mail/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 18:26:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Response rate]]></category>

		<guid isPermaLink="false">http://onepost.cliffeassociates.com/?p=1141</guid>
		<description><![CDATA[Consumers most responsive to charity direct mail The response rate for charity direct mail is more than two times higher than any other industry sector. According to the Royal Mail Consumer Panel (Oct 08-Sept 09), the charity sector enjoys a 14% response rate to direct mail activity. This is how other industry sectors compare: Media/publishing [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Direct mail should be properly targeted</title>
		<link>http://onepost.co.uk/direct-mail-should-be-properly-targeted/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=direct-mail-should-be-properly-targeted</link>
		<comments>http://onepost.co.uk/direct-mail-should-be-properly-targeted/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 00:00:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[2010]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Direct Mail]]></category>

		<guid isPermaLink="false">http://onepost.cliffeassociates.com/?p=819</guid>
		<description><![CDATA[6 July 2010 It is important that direct marketing professionals use data to target their campaigns as effectively as possible. The latest Direct Marketing Association (DMA) fast.MAP data tracking study revealed that 57% of people would be tempted to unsubscribe from a mailing list if they were constantly sent badly-targeted correspondence. Furthermore, 21% of respondents [...]]]></description>
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		<title>Direct mail ’should be based on sound business data’</title>
		<link>http://onepost.co.uk/direct-mail-%e2%80%99should-be-based-on-sound-business-data%e2%80%99-marketscan/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=direct-mail-%25e2%2580%2599should-be-based-on-sound-business-data%25e2%2580%2599-marketscan</link>
		<comments>http://onepost.co.uk/direct-mail-%e2%80%99should-be-based-on-sound-business-data%e2%80%99-marketscan/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 00:00:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[2010]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Direct Mail]]></category>

		<guid isPermaLink="false">http://onepost.cliffeassociates.com/?p=823</guid>
		<description><![CDATA[6 July 2010 Direct mail promotions should be based on solid business data to ensure they reach the correct destination, it has been suggested. According to ONEPOST, firms should make sure their mailing lists and business data are properly checked, cleaned and verified before direct mail messages are sent out to recipients. Read the full [...]]]></description>
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		<title>Make it successful &#8230; make it personalised</title>
		<link>http://onepost.co.uk/make-it-successful-make-it-personalised/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=make-it-successful-make-it-personalised</link>
		<comments>http://onepost.co.uk/make-it-successful-make-it-personalised/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 15:29:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Direct marketing]]></category>

		<guid isPermaLink="false">http://onepost.cliffeassociates.com/?p=614</guid>
		<description><![CDATA[The majority of consumers are between five and ten times more likely to respond to properly personalised marketing offers compared to standardised or superficially personalised communications. These were some of the findings of a recent study conducted by direct marketing specialist GI Direct.  The study, aimed at obtaining a basic benchmark for the uplift generally [...]]]></description>
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		<title>Direct mail promotions should be based on solid data</title>
		<link>http://onepost.co.uk/direct-mail-promotions-should-be-based-on-solid-data/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=direct-mail-promotions-should-be-based-on-solid-data</link>
		<comments>http://onepost.co.uk/direct-mail-promotions-should-be-based-on-solid-data/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 00:00:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[2010]]></category>
		<category><![CDATA[Direct Mail]]></category>

		<guid isPermaLink="false">http://onepost.cliffeassociates.com/?p=815</guid>
		<description><![CDATA[5 July 2010 An article by ONEPOST suggested that business databases should be verified and updated before direct mail messages are sent out. It referred to the recent findings of the DMA fast.MAP data tracking study which revealed that 57 per cent of people would unsubscribe from receiving any further information if a marketing communication [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Direct marketing industry ahead of recycling targets</title>
		<link>http://onepost.co.uk/direct-marketing-industry-ahead-of-recycling-targets/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=direct-marketing-industry-ahead-of-recycling-targets</link>
		<comments>http://onepost.co.uk/direct-marketing-industry-ahead-of-recycling-targets/#comments</comments>
		<pubDate>Fri, 07 May 2010 00:00:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Direct Marketing Association]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[PAS 2020]]></category>
		<category><![CDATA[Recycling]]></category>
		<category><![CDATA[Royal Mail]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://onepost.cliffeassociates.com/?p=827</guid>
		<description><![CDATA[Image via Wikipedia Early in April the direct marketing industry received some excellent and most welcome news that it had exceeded the recycling target set by the government and the Direct Marketing Association (DMA) for 2009 and is already ahead of the goal set for 2013. • Last year 76.5% of direct marketing material was [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Royal Mail set to launch new Mailsort products</title>
		<link>http://onepost.co.uk/royal-mail-set-to-launch-new-mailsort-products/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=royal-mail-set-to-launch-new-mailsort-products</link>
		<comments>http://onepost.co.uk/royal-mail-set-to-launch-new-mailsort-products/#comments</comments>
		<pubDate>Fri, 07 May 2010 00:00:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Mailsort]]></category>
		<category><![CDATA[Postcomm]]></category>
		<category><![CDATA[Royal Mail]]></category>

		<guid isPermaLink="false">http://onepost.cliffeassociates.com/?p=937</guid>
		<description><![CDATA[Image via Wikipedia Following a Postcomm industry consultation, Royal Mail has recently announced that it is planning to launch new pre-sorted products in August 2010. The new products are designed for both Retail and Wholesale customers and will be launched as Mailsort and Access 70. The consultation closed on April 23rd and Postcomm is set [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Deliver your key &#8216;facts of life&#8217; by direct mail</title>
		<link>http://onepost.co.uk/deliver-your-key-facts-of-life-by-direct-mail/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=deliver-your-key-facts-of-life-by-direct-mail</link>
		<comments>http://onepost.co.uk/deliver-your-key-facts-of-life-by-direct-mail/#comments</comments>
		<pubDate>Fri, 07 May 2010 00:00:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Target Group Index]]></category>

		<guid isPermaLink="false">http://onepost.cliffeassociates.com/?p=958</guid>
		<description><![CDATA[Users of direct mail have long understood the benefits of the medium &#8211; particularly if you get the targeting and messages across to a captive audience at the right time. Direct mail practitioners will fully appreciate that nothing hits home quite like a well-timed piece of mail &#8211; particularly when it corresponds to a key [...]]]></description>
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