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The Elvis Presley hit ‘Return to Sender’ is about a man mailing a letter to his girlfriend after an argument. She continually writes “return to sender” and he keeps receiving the letter back with various reasons for returning to sender: including “address unknown” and “no such person”. He keeps mailing letters, refusing to believe the relationship is over.
On 8th January 1 Read More
Categories : blog
A Pitney Bowes survey of UK consumers revealed that 60% said that direct mail or direct response advertising was most likely to get them to shop from the website of a company they’d never bought from before.
In contrast, only 24% said a digital marketing message, such as an email or an online ad, would encourage them to shop from a website they’d never bought from before.
Read More
Categories : blog
Tags : Direct Mail
Consumers most responsive to charity direct mail
The response rate for charity direct mail is more than two times higher than any other industry sector.
According to the Royal Mail Consumer Panel (Oct 08-Sept 09), the charity sector enjoys a 14% response rate to direct mail activity.
This is how other industry sectors compare:
Media/publishing 6.8% | Leisure 6.7% | Retail at 6.4% | FMCG 5.5% | Home shop Read More
Categories : blog
6 July 2010
It is important that direct marketing professionals use data to target their campaigns as effectively as possible.
The latest Direct Marketing Association (DMA) fast.MAP data tracking study revealed that 57% of people would be tempted to unsubscribe from a mailing list if they were constantly sent badly-targeted correspondence.
Furthermore, 21% of respondents said that receiving unwanted letters would c Read More
Categories : 2010
Tags : Data, Direct Mail
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