Author Archive for admin

Return to sender

Thursday, July 8th, 2010
Elvis Presley who was the first person to reac...
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The Elvis Presley hit ‘Return to Sender’ is about a man mailing a letter to his girlfriend after an argument. She continually writes “return to sender” and he keeps receiving the letter back with various reasons for returning to sender: including “address unknown” and “no such person”. He keeps mailing letters, refusing to believe the relationship is over.

On 8th January 1983, a commemorative stamp to celebrate Elvis Presley’s birthday was introduced. On this day, many Americans wrote invalid addresses on their letters with the new stamp. So, they would get the letter back with “Return to sender” written over it and the Elvis stamp with the first day issue date on it, increasing the value of the stamp.

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Online shopping begins with direct mail

Thursday, July 8th, 2010

A Pitney Bowes survey of UK consumers revealed that 60% said that direct mail or direct response advertising was most likely to get them to shop from the website of a company they’d never bought from before.

In contrast, only 24% said a digital marketing message, such as an email or an online ad, would encourage them to shop from a website they’d never bought from before.

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Consumers most responsive to charity direct mail

Thursday, July 8th, 2010

Consumers most responsive to charity direct mail

The response rate for charity direct mail is more than two times higher than any other industry sector.

According to the Royal Mail Consumer Panel (Oct 08-Sept 09), the charity sector enjoys a 14% response rate to direct mail activity.

This is how other industry sectors compare:

Media/publishing 6.8% |  Leisure 6.7%  |  Retail at 6.4%  |  FMCG 5.5%  | Home shopping 4.7%  |  Government 3.9%  |  Utilities 2.6%  |  Travel/tourism 1.9%  |  Financial services 1.4%

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Direct mail should be properly targeted

Tuesday, July 6th, 2010

6 July 2010

It is important that direct marketing professionals use data to target their campaigns as effectively as possible.

The latest Direct Marketing Association (DMA) fast.MAP data tracking study revealed that 57% of people would be tempted to unsubscribe from a mailing list if they were constantly sent badly-targeted correspondence.

Furthermore, 21% of respondents said that receiving unwanted letters would cause them to lose trust in a brand, making them unlikely to purchase their goods and services again.

Read the full article here:  Direct mail should be properly targeted.

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