Return to sender

Thursday, July 8th, 2010

The Elvis Presley hit ‘Return to Sender’ is about a man mailing a letter to his girlfriend after an argument. She continually writes “return to sender” and he keeps receiving the letter back with various reasons for returning to sender: including “address unknown” and “no such person”. He keeps mailing letters, refusing to believe the relationship is over.

On 8th January 1983, a commemorative stamp to celebrate Elvis Presley’s birthday was introduced. On this day, many Americans wrote invalid addresses on their letters with the new stamp. So, they would get the letter back with “Return to sender” written over it and the Elvis stamp with the first day issue date on it, increasing the value of the stamp.

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Online shopping begins with direct mail

Thursday, July 8th, 2010

A Pitney Bowes survey of UK consumers revealed that 60% said that direct mail or direct response advertising was most likely to get them to shop from the website of a company they’d never bought from before.

In contrast, only 24% said a digital marketing message, such as an email or an online ad, would encourage them to shop from a website they’d never bought from before.

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Consumers most responsive to charity direct mail

Thursday, July 8th, 2010

Consumers most responsive to charity direct mail

The response rate for charity direct mail is more than two times higher than any other industry sector.

According to the Royal Mail Consumer Panel (Oct 08-Sept 09), the charity sector enjoys a 14% response rate to direct mail activity.

This is how other industry sectors compare:

Media/publishing 6.8% |  Leisure 6.7%  |  Retail at 6.4%  |  FMCG 5.5%  | Home shopping 4.7%  |  Government 3.9%  |  Utilities 2.6%  |  Travel/tourism 1.9%  |  Financial services 1.4%

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